SEO Competitive Analysis is a tool used by many of the top internet marketers to gain an edge over their competition. In short, Competitive Analysis looks at everything you do to compete for search terms on Google and other search engines. It looks at everything you do to generate traffic to your site, including content, backlinks, social media networks, keywords, and the various ads and programs you use. This gives you a clear picture of who you are up against and what you need to do to gain an upper hand.
With the power of Competitive Analysis you can quickly find out what you need to do to succeed. It’s an effective research method in helping you rank better, get tons more traffic, and make more conversions. Its magic comes from uncovering hidden SEO opportunities that you might have otherwise missed. This is why it’s important to have a Competitive Analyzer to help you analyze your competitors. The analysis will show you where you need to improve and what to avoid.
One of the first things you’ll find out is how your competition is ranked. They all have their own strategies to get traffic to their sites, so you’ll need to analyze them. One way to analyze your competitors is through Google’s free tool, the Compuestion Research Tool. This analyzes search results for your keywords in relation to other sites that are ranking well for that keyword. For example, if you search for shoes on Google, you’ll see links to some high-ranking competitors; if you analyze the link speed, content, and ads of these competitors you’ll also gain insight into how they rank and what keywords they’re targeting to drive traffic to their site.
When looking at your competitors and competitor analysis reports, identify common themes. First, if your competitor is focusing on a niche and working on SEO tactics similar to yours, but focusing on a smaller audience, it may mean that your website has gaps in its coverage or you haven’t optimized for the right keywords. If the same keywords are being used by your competitors, but you’re not covering as many of their target audiences, this could be because their niche doesn’t have enough demand. These gaps could be solved with additional content, keywords, or with new products.
Second, once you’ve identified a few key themes from your competitive analysis, identify how your SEO strategies compare to your competitors. Does your site offer more content? Are you targeting the right keywords? Are your ads more effective? Can you incorporate more SEO tactics to your website or do you need new keywords?
Next, look at your competitor’s activities. How successful are they at getting good rankings in the search results? If their content visibility isn’t nearly as good as yours, you need to work on that, as this is an important factor in search engine optimization. If they have a great deal of inbound links from quality sites and you don’t have as much, this can be another problem.
The third and final step in SEO Competitive Analysis is to analyze your keywords. What kinds of keywords are most effective for your business? Many people think of “evergreen keywords” as the ones with little competition, but there are many people out there who do well with the less competitive “core” keywords, too. Your goal should be to identify many people doing business in your industry, then build a seed keywords list based on those keywords, to start testing in earnest.
If you have an SEO Competitive Analysis in hand, you’ll be better prepared to make strategic decisions. This may include buying up a few high-ranking pages for testing, tweaking your website to make it appear as though it’s been SEO’d properly, and even purchasing some high-quality links to keep yourself at the top of the rankings. It all begins with identifying what keywords you’re best at, then building your list of core keywords. You can always use some of the other tools that Google provides for competitive keyword research, like the Open Directory Project or the Overture keyword selector. This kind of analysis is only truly helpful if you have the time to do it, but it can be worth every bit of effort if you get into a serious studying mode, and decide to buy your way to the top of the Google rankings for your main keywords.