While you may be looking for SEO audit services, it is important to understand what this process entails. As an SEO auditor, your job is to check the various aspects of a website’s design and functionality. Along with checking on the code, your focus will also be reviewing the website architecture and overall code. SEO experts will also examine different factors such as the page rank and URL hierarchy, while also looking at other factors such as the sitemap and the robots.
SEO audit services will help to ensure that your site’s functionality meets the requirements of search engines and users. This means that if a user types in a search phrase, your website should be able to show them the best and most relevant results. To do this effectively, you need to know the basics of SEO and how the search engines work.
SEO audits can be split into two main categories – manual audits and automated audits. Manual audits are performed by individuals who are skilled in search engines and working with page content. These audits will usually start with simple tasks such as checking the spelling and grammar of the website. In addition to this, these audits will look to identify whether the site is optimized properly.
Once your on-page audit process has found errors in the site, it will proceed to the next step – off-page audit. In the off-page audit process, you will examine the keywords used in the site, the links from external websites, and the internal links from the site. These audits will look to determine whether the site is getting the desired results from the search engines. If not, the steps that need to be taken will be detailed within your SEO audit service contract.
The main aim of any SEO audit service is to find errors within the site and then to close the gaps. One of the first steps in the audit process is to carry out a page-level audit. This means looking to see if there are any inconsistencies with the way the web pages are structured. For example, this could be a problem with the use of language, the use of Meta tags, the title and H-tags, page titles and meta description, page titles and meta descriptions, images and frames, page headers, links and URL, and any other inconsistencies that could have an effect on the SERPs.
Once the page level audit has found inconsistencies, it will move onto the second stage which is the content quality analysis. The purpose of the content quality analysis audit is to look to see if there is any keyword stuffing taking place. Keyword stuffing occurs when a site contains too many keywords in the copy or any text on a page. If the audit service is able to detect this then they can make changes where needed to try and remove the keywords from the site. Any changes that are made should be carried out according to the guidelines set out by the SEO provider.
A good SEO audit service will also identify any error pages as well. Error pages are web pages that are created by the system, but which fail to be indexed by the search engines. These will typically contain broken hyperlinks, misspelled words or any other error that is not clearly seen by the search engines. The aim of these audits is to identify and resolve any such issues as soon as possible so that pages can start to gain some real SEO benefit once again. By identifying and fixing these error pages, the SEO company can start to undo any damage that may have been done to their client’s websites.
The last stage of SEO audit services involves the process of verification. This step involves checking to see if the client has the correct set of data for their site. This includes data such as the number of unique visitors to the site, links from other sites to the site and the number of internal links from other sites. It also requires the service provider to check the relevance of the pages on the client’s site to the topic they are trying to promote. If the technical audit report identifies any inconsistencies with the data sources used, this will usually tip the provider to improve their data quality. When all the data is verified, the final step in the SEO audit process involves a re-evaluation of the entire campaign.