If you are an entrepreneur who is contemplating establishing a home based business you need to have an understanding of how local SEO services can benefit your online endeavours. What exactly is Local SEO? Local SEO is an effective strategy for many marketers and companies employ to target prospects within specific geographical areas. In the days prior to the internet, consumers relied on telephone books to locate services and products. This method has proven to be ineffective and unreliable over time.
In order to optimize your company or website for the local market, you will want to do a few things. First, identify the geographical areas where your customers and clients live. Next, set up an account with an SEO company that offers these specialized tools and techniques. Most local SEO services will also offer web development, website marketing, and social media management. The last component of a successful SEO campaign is to optimize your web pages for the specific keywords and phrases your customers will enter into their browsers.
Mobile Responsive Design: Using mobile devices to reach your clients is essential if you want to succeed in a tight economy. Because consumers are spending more time using their smart phones on their laptops and tablets, it is critical that your website looks great on these smaller screens as well. In order to rank higher in local search results, your website needs to be accessible via a mobile device. Look for an SEO company that offers both hosted and customizable mobile responsive design.
Social Media Presence: Millions of people access the Internet on a daily basis. By creating a presence on these platforms you can establish a new clientele and build brand recognition. With millions of users accessing the platform daily, it is important that you leverage this resource to achieve high rankings with local search engines. Look for an SEO company that offers integrated social media marketing. These services include optimizing your social media profiles, promoting your pages across the platform, and publishing content to promote your brand. Optimized content will not only help your website rank higher in local search engine listings but also improve your brand’s online reputation.
Google+ Business Page: Google+ businesses have grown dramatically over the last few years. Because Google+ businesses have a fan base that is larger than most other website traffic sources, it is imperative that your online marketing plan includes a presence on this social platform. Google+ businesses can help you gain increased visibility by optimizing your Google+ business page. This includes optimizing your photos, video content, business description, tags, and even your Google+ profile information. An SEO company that incorporates a Google+ strategy into their overall SEO strategy will ensure your website traffic and rankings are optimized across all Google websites, apps, and search results pages.
Google Places: Just like Facebook, Google Places has an influence on how likely someone is to visit your site. Today, more local businesses are using Google Places to promote and grow their businesses. Local SEO services that utilize this content network will optimize your Google+ business page for local searches, helping it climb to the top of the Google search results page. Optimized content provided by Google Places will include your business description, photos, business hours, reviews, links, and more.
Google Maps: Google Maps is the most comprehensive online map tool available. A smart local SEO service will use this powerful mapping platform to increase your website traffic. A variety of services offer different methods of local keyword research, including integrated Google Maps. This service will allow you to integrate your Google+ business page with all of your other social channels, including your Google+, Facebook, Twitter, and Pinterest accounts. Google Maps will also make it easier for customers and prospects to reach your business by optimizing your location.
The power of Google Places and Google Maps is nothing new. In fact, these powerful platforms have been used for years to enhance offline marketing efforts, but it is only now, with the rise of internet marketing, that they are being utilized for local SEO. In order to optimize your Google+ business page for local searchers, your service provider will provide you with reports highlighting your best local keywords. Keywords are important because they are the basis of the SERPs or search results. The higher your rankings are in the Google search results for a given keyphrase, the better chance you have of increasing your website traffic and overall profits. By utilizing the best local SEO services company, you can ensure that your business will be getting the best local organic search engine traffic possible.