When it comes to the art of search engine optimization, SEO competitive analysis is critical in allowing you to understand not only what your competitor is doing but more importantly, why they are doing it. Competitive analysis is a key component of search engine optimization that allows you to stay one step ahead of your competitors as an internet marketer. In fact, competitive analysis can be done on any number of online marketing platforms, such as article marketing, blogs, press releases, search engine submissions, and more. But for the purpose of this brief article, we’ll be looking specifically at SEO competitive analysis, specifically relating it to link building strategies.
The first step to SEO competitive analysis is understanding your competition. What keywords do they target? What keywords are likely to appear on Google in the future? Asking yourself these questions and analyzing the words and phrases your competitors are targeting is a first step toward identifying your strategy.
Once you have an idea of what keywords your competitors are using, you can begin an in-depth SEO competitive analysis of each page in your website. Start by entering each page’s title, description, headers, alt text, meta tags, and meta-description text. After you’ve entered all of this data, look at the bottom of the page and locate your competitor’s home page. See which keywords appear most frequently on this page.
From here, you can use this information to refine your own website, but the above steps still give you some preliminary knowledge of your competitors’ keywords and writing. To generate even more competitive analysis, try out several different keyword searches. By looking at the search results after applying various parameters to each keyword in question, you’ll get a better feel for how your competition is positioning itself in the search engines.
There are a number of free keyword tools available on the internet. A quick Google search will list a variety of tools that you can use. One popular tool, called Overture, allows you to enter search terms and it will provide you with an estimate of competition for each term. This is important, especially for those who are new to SEO. The higher the competition for a particular keyword, the better off you’ll be.
Another option for doing an in-depth competitive analysis is through organic search analysis. Organic traffic is not the same as paid traffic, but this is a great way to find competitors who are not using paid advertising and are getting their traffic organically. You’ll need to conduct your own organic search to find these keywords, but there are a number of tools available for this purpose. For example, you can find competitors by entering a list of key phrases and then finding all the sites that are ranking for each term.
As you’re building your in-bound SEO arsenal, it’s also important to keep track of keyword competition. Keyword competition analysis will help you understand which keywords your competitors are using and why. It may be obvious to you at first glance, but if you don’t pay attention to keyword competition you may be doomed to fail when it comes to SEO. As with all things SEO related focus is everything!
Finally, a final way to find content gaps and weaknesses is through the process of social media. Social media is a unique aspect of the search engine optimization community. Many people consider Twitter a part of their SEO arsenal, but there are others who think differently. If you haven’t started following and tweeting (or Digg) your favorite websites, it’s time to do so!