Do you know where is the first place a customer looks when they type in a certain term or phrase in a search engine like Google, Bing or Yahoo? Well, most people don’t and if you want to tap into the large group of potential customers this is the place to start. Many people believe the best place to begin the search is in your local business listing. But how can you find your listing among the rest? Here’s how to do it successfully with a great local SEO service.
With local search engine optimization (located local) coming from you from one of the top local SEO firms in the country, you can put your small or mid-size business on the fast track to success. Local online search engines are where local consumers searching online for your products are found, so naturally you want to be found by local consumers searching for your services too. Search engine optimization has to start somewhere, and the best way is with your local business listings. There are many advantages to this strategy.
First, this strategy will generate direct traffic to your site. Most major online directories are built on popularity and backlinks pointing back to them, so using your listing in these is a very powerful tool. The more you have in major directories the higher your rank and the better your position will be. This is called organic search engine optimization and you can do well with this type of marketing. Organic search engine optimization is the method most online businesses use today and a big advantage to using your listing as an affiliate is that you can tap into this resource with relative ease.
Second, your listing will appear at the top of search engine results pages whenever a user types in a certain term or phrase. You can see how being listed at the top of search engine results pages improves your chances of being seen by customers searching for what you offer. Most online businesses do not even get onto the first page of search results for their particular target keywords. This is because of competition and sheer volume of websites competing against you. Having your own local new service will make a dramatic improvement in your online visibility because it will be noticed by searchers. With hundreds or even thousands of websites vying for the same customers, this can be a huge benefit.
Third, your business listing will be on a directory. Many people are already familiar with the benefits of using a directory such as Yahoo! Local or Google Places. These listing formats are usually free to submit to, so you do not have to pay an additional fee to have your business listed. This can make a big difference in getting noticed by customers who want to conduct business with local businesses.
Fourth, this is a pro tip for the SEO Company. Do your keyword research. You want to make sure that your chosen seo company has the tools and experience necessary to identify profitable keywords that your customers will be searching for when conducting the initial search. Not all companies provide the same tools, so it is vital that you ask questions before settling on one.
Finally, this is a pro tip for on-page optimization. There are many different ways that you can build your web presence and improve your visibility online. By far, the most popular way is to submit your site to a local search engine optimization company. Using a local search engine optimization company will give your site more credibility with local customers and give your business the increased visibility that can lead to more conversions and more business.
The above four Local SEO Service Pro Tips can be used to optimize your business website. The goal is to increase your SERP’s (search engine results page) while decreasing your overall site-viewing-traffic. Remember to be patient and work with the SEO company you choose. They will have to analyze your web presence and look at how you use the web and where you need improvements. Don’t hesitate to ask questions and ask them to develop new strategies based on your feedback.