SEO content writing is now an extremely practical skill that virtually anybody can learn. You do not need to be even a computer wizard to become a great SEO writer. All you need is to be familiar with at least the fundamentals of good writing. If you are already versed in the principles of good writing, then SEO is just another tool that you can add to your writing arsenal.
The first step in becoming a SEO content writer is to understand what search engine algorithms are looking for. What does the search engine want from a website? The answer is simple – it wants relevant, clear and concise content that will attract visitors. In short, search engines are looking for “search results” – web pages that come up in their search results. So, if you want to get better search engine rankings, then you need to know how to write good content. And that is precisely what seo copywriting is all about.
Basically, there are two types of content writing. There are long term copywriting and short term copywriting. Long term copywriting is also called SEO copywriting. This is when you create and submit articles, blogs posts and press releases. Short term copywriting is about creating SEO content using keywords.
SEO content writing needs to achieve two goals. The first goal of SEO copywriting is to optimize content so that it attracts visitors. Visitors will either convert into sales or sign up in your list. Therefore, the primary goal is to attract visitors by writing good content. In addition, the writer has to keep the readers interest by providing them interesting information and making them want to know more.
The second goal of SEO copywriting is to make sure that the content writer has done his job. That means that he has written SEO friendly articles, blogs posts and press releases. But more than anything, the SEO content writer has to focus on how to get the visitor to opt in to the list, become a subscriber and ultimately make a sale. In other words, the SEO copywriter has to convince the visitor enough to make him buy. It is that simple!
The problem lies in the fact that many SEO copywriting writers have become so familiar with what they do that they don’t bother to ask themselves how to persuade visitors to become subscribers and sign-ups to the list. What happens is that some SEO writers fall into the trap of thinking that content writing only involves writing text. Some SEO writers forget to add other important components to their work, such as sharing valuable information and social media links. This is a fatal mistake. All great content writers will tell you that it is not the quantity that makes a great copywriting piece, but the quality that makes the difference.
The third goal of SEO copywriting is to make sure that the website is SE Optimized. If you have a beautiful and user friendly website that has nothing to do with the business of the website owner, then you will most likely fail the Google search engines. You may also fail the search engines if your website does not have internal links pointing back to it from other relevant websites. So, it is necessary for you to develop internal links if you want to stay in business.
The final goal of SEO content writing is to make sure that the SEO friendly article or blog post is search volume optimized. Search volume optimization is the ability to find the most relevant keywords and keyword phrases for each individual page of your website. If the pages contain relevant keywords, the search engines will rank them very high in the SERPs. That is one goal that every SEO copywriting writer should aim at. Finding keywords and keyword phrases that have a high search volume will give you a higher ranking on the search engines and allow you more visitors.