Is your website audit serving you or against you? If you’re here, it probably means that you already know that it needs something to improve on. But what exactly? How can you find out all the ways in which your website could be improved to make it work better for your business? Here’s how to know what to look for in a website audit and how to find the right one for you.
Before getting into the details of what to look for in a website audit service, remember that there are a few action points that should be addressed first. Remember too that this is not a comprehensive list, but rather a simple guideline to use as a starting point. As you go over your websites with an eye towards improving them, make sure you consider these action points. These will give you a clear idea of what you need to look for and what you can expect from the best sales platforms around.
Now that you have your list of action points, you can move on to the next steps to consider when selecting an audit service. Some of these may not apply directly to your website, but they are nevertheless important nonetheless. Remember again that these are just some suggestions, and there are always other considerations to think about as well. But for now, consider the following action points:
Use competitive intelligence tools – The first thing you need to do when you look for a website audit service is to turn to tools that will help you understand the state of your competition. If your business isn’t well-known, it’s likely because you haven’t done any competitive research on the keywords you want to use to describe your business. Most likely, though, you won’t know what your competitors are doing. In order to be successful, you need to have competitive intelligence tools at your disposal, so you can analyze your competitors, find out what keywords they’re using and use those in order to draw in customers. These tools can also help you detect new keywords that are related to your industry that are being used by companies in your own industry.
Track backlinks – A website audit service that doesn’t offer tracking backlinks is definitely a bad choice. Tracking backlinks is important because search engines use backlinks to determine which keywords and key phrases your website and your business are optimized for. Without tracking backlinks, search engine algorithms will rank your website higher based solely on what other sites say about you. This could mean that your company isn’t competitive enough or that you have a difficult time attracting customers. So, make sure the person you choose offers this service as part of their overall SEO services package.
Get started early – Many website audit service companies start off by auditing your site weeks or even months before you’re ready to launch it. While it’s always a good idea to get started with your online marketing strategy as early as possible, sometimes you must catch up and review your competitor’s strategies. This is where it’s often times best to go ahead and hire a firm to do the audit on your behalf. Not only will they give you an objective and professional review of your site, they’ll also help you set goals and milestones to help you get started. Then you can focus on getting your website ready for launch and you won’t feel like you’re backed into a corner, waiting for someone to tell you what to do.
Focus On Keyword Diversity – A website audit service that focuses on offering a variety of keyword strategies, while keeping backlinks uniform all throughout the campaign is going to be the most effective. If you’re struggling to get your business up and running in a competitive marketplace, then you need to concentrate on getting backlinks from high-quality domains and pages. For example, if you’re targeting adult dating sites, then you want to target “lesbian dating” or “relationship dating.” By providing a consistent theme and changing your backlinking strategy based on your customers, you’ll be able to set yourself apart from your competitors and have a higher quality backlink. As mentioned above, having backlinks from higher quality domains and pages increases your backlink power, which means a higher quality search engine results ranking.
Don’t Get Caught Out – While search engines are getting more aggressive about how they rank sites, you still don’t want to come off as being deceptive or manipulative. With that in mind, don’t ever submit any site to major search engines unless you’re absolutely sure that it has been set up properly and maintained correctly. It’s always a good idea to work with a website audit services company to make certain that your marketing mix matches up with your site. If you don’t do this, you could end up being penalized and blacklisted by the search engines and be unable to continue to promote your business effectively.