One of the biggest things to focus on when optimizing your website for search engines is on page optimization. This includes meta tags, keyword placement, title optimization, image optimization, description optimization and backlinks. If you’ve never optimized your website for the search engines, chances are you don’t fully understand all the elements involved. In this article I’m going to give you a brief summary on how to optimize your website for the search engines.
Title. As a web writer, you know the power of a great title. It’s at the very top of on page optimization checklist and is absolutely critical for drawing the reader’s attention, increasing your page CTR and getting the user to actually read the article. If they don’t find what they’re looking for, they’ll likely not click through to the resource box or to your contact us page, either. So, as a rule of thumb, make sure your title is powerful, crisp and easy to remember.
Meta Tags. A lot of people underestimate the value of meta tags. These tags can be an integral part of on page seo, because they determine which keywords will show up in search engine results for your site. If your site is about dog training, instead of “Dog Training”, you might want to include keywords like “how to train a dog”, “sites targeted for dog training” and “tips for dog training” in your meta tag. These keywords will help drive users to your content marketing strategy and the links in your in-depth resource box will be very valuable.
Crawlability. This is another big one. Search engines love fresh content, so make sure that you submit new articles to your directories on a regular basis. It’s also important that you crawl your own site and correct any issues that might cause search rankings to drop, because fresh and high quality content helps to build search rankings and improve overall user experience.
Mobile-Friendly. There are a lot of different ways to increase your page’s crawlability, but most of them are going to involve making your web pages and web sites mobile-friendly. Mobile-friendly means they load faster and are easier for search engine spiders to read. This doesn’t mean that you have to have your web pages and sites translated into a number of different languages (that just makes it harder to rank higher in the search engines! ), but it does mean that you should make your mobile-friendly version easier to read on a smart phone, tablet, laptop, desktop, etc.
Duplicate Meta Description. Many times search engines will list duplicate Meta Description tags within the body of an article or site. While it can be tempting to simply include a description that is the same as the tag that is already present, do not do this! The first description in a duplicate meta description will not appear at all, but the second one will, and this will have a negative effect on your page ranking.
Title Tags & H1 Tags. Sometimes search engine rankings suffer because of the existence of duplicate title tags and h1 tags. Search engines normally give more importance to the H1 tags above the Title Tags. One of the easiest things that you can do for your site audit is to create a simple list of the keywords that you think are most important to your site, and then write out a few titles and h1 tags to make sure that each page and post on your site have a matching set of keywords.
Back Links. One of the biggest mistakes that many webmasters make is linking to the wrong parts of their page, or not giving specific links to the most important parts of the page. Many search engines, such as Google, send a little green arrow icon (or other symbol) whenever a link is clicked onto a webpage. If the page that you are linking to does not feature any relevant keywords that are used in the headline of the linked post then you are likely doing something wrong.