Keyword Research Services and Tools
Keyword Research Services is a very important part of Search Engine Optimization (SEO). Without it, there is no way that your website can rank well for those sought-after keywords. If you do not have a professional service to help you create your keywords and place them strategically in your content, you may find yourself struggling each day to get your pages ranking well with the major search engines. Fortunately, there are a few things you can do to make sure that the keywords you use are the best possible match for your business.
One great way to find keywords that are not only relevant, but likely to be top-of-the-line for your target audience is through a keyword research services spreadsheet. It is as easy as entering a list of targeted keywords into a Google spreadsheet, creating a new document, and then making your way through the spreadsheet to find the keywords that have the highest search volume. This list is likely your target market, and can help you put together a better plan for your SEO efforts. Here’s how it works.
When you enter in the terms you want to target, enter the number of searches per month for each term. Next, find the number of sites on the web that have those keywords. Now, you can divide that number by the number of people online to come up with an estimate of the number of visitors to each site, which you can then factor into your keyword strategy. Enter this number into your spreadsheet, and see where the numbers fit.
In order to make sure that you are getting the most for your money, it is wise to work with a company that provides keyword research services alongside their other internet marketing services. Some companies focus solely on SEO, while others have an entire division dedicated to optimizing websites for search engines. A good internet marketing company should have multiple solutions for clients and be willing to work closely with you to reach your goals. It may even be a good idea to hire an internet marketing specialist for your website and include his services in your overall SEO strategy. This way, you can get the most bang for your buck. After all, the goal is to increase your conversions, not just website traffic.
The best way to ensure that your website makes it to the top of the search engine results pages, or SERPs, is to focus on long-tail keywords instead of more popular keywords. These are the type of keywords that will have little competition, but will still generate plenty of traffic based on their ease of use. One example of a keyword research that focuses on these types of keywords is a breakdown of how people search for information on various topics. You can use this information to refine your own seo strategy and create content around your most popular keywords. As you can imagine, this will take some time but will definitely pay off in the long run.
Another tool that is available to help you achieve your goal of having a high rank on all the major search engines is the keyword planner tool. A keyword planner is basically a tool that will allow you to find common keywords that will be popular in both the organic and paid SEO categories. These keywords can help you achieve the type of rankings that will bring you the most traffic and attention from search engines. Of course, the higher you rank on these keywords, the better chance you have of increasing your conversions and sales. If you want to increase your sales, you will have to increase your conversion ratios.
Once you have found the best keywords for your website, you will want to incorporate them into your actual seo strategy. You can do this by including the keywords within your copywriting. If you write articles, blog posts, or anything else that contains your keywords, make sure that at least a couple of times each page includes a keyword or two. In addition to having these keywords sprinkled through your text, you should also have them referenced in your metadata. This will ensure that search engine spiders and human readers are able to recognize the existence of the keywords.
Lastly, there is a powerful spreadsheet program that can help you with your keyword research and other seo efforts. Open Office is a great suite of tools that includes Microsoft Office products such as Word, Excel, and PowerPoint. This spreadsheet program allows you to create your spreadsheets quickly and easily. Using it for your keyword research, copywriting, and other efforts will increase your profits and simplify your business goals.