Keyword Research Services: How to Maximize Your SEO Effort
When you’re working on such a big copywriting job, the last thing that you need to do is spend hours upon hours researching keywords and working with massive amounts of data collected in various formats. In most cases, that stuff is almost unbearably boring, frustrating and downright blah! You could easily waste an entire day researching keywords only to come up with an incomplete list to apply. And by the time you get through that pile of data, you’ll probably have forgotten what it all means!
When this happens, you might as well pack your bags and head for the hills because you’re going to need a fresh set of keywords for the next job, which usually involves writing more articles and blog posts and social media posts and PPC (or Pay Per Click) campaigns and so on. So you need a fresh set of keywords, right? Well, the good news is that you don’t need to spend all day doing the tedious research via various keyword research services because doing so actually wastes time and effort and gets you nowhere.
All you need to do is produce lists using free tools for keyword research online. These lists will include long-tail keywords and phrases and even misspelled words. This is important because you need to build a targeted list in order to get the most out of those keywords and phrases. And remember, keywords and long-tail keywords are generally those that have low competition. Low competition keywords are generally those that have a smaller amount of search volume per month on Google’s popular search engine, known as SERP. But even these lower volume keywords can generate huge results, so it’s important to find them.
So how do you do this? By using tools such as Google’s AdWords Keyword Tool or Yahoo! Overture Keyword Research Tool, which are both free keyword tools, you can get the whole picture regarding what your competitors are doing with their ads and keywords. You’ll be able to see how often they advertise, how much they cost per click and so much more. However, it’s not enough; you also need to be able to determine where their traffic is coming from.
Now, once you’ve done this research using those tools, you also need to check your competitors’ sites to see if they’re optimizing properly for the search engines. If they aren’t, then you need to be able to catch up quickly, or else your ads could be showing up next to irrelevant ads which won’t do you any good. Don’t forget about anchor text, too. This is essentially the description of your keywords which should appear in your ad’s URL.
Now that you know how to optimize your site, it’s time to actually find your keywords. One of the most popular ways to do this is by signing up to a paid keyword research service. These services have large databases full of relevant keywords that you can choose from. Additionally, they can show you which of your competitors are using those same keywords to maximize their search engine results. Of course, this isn’t always a sure thing because other competitors could be optimizing differently, but if you find a few keywords being ignored, by all means use them to start testing.
After you have picked the keywords you think will do the best for your business, it’s time to write your copy. One of the biggest mistakes people make when optimizing for the search engines is failing to write effective copy. There are tons of great articles out there that can help you learn how to write effective copy for your business website. The thing is, most people fail to take advantage of these great resources. Instead, they spend hours tweaking the titles and meta descriptions of the pages and never put anything into the copy that really makes a strong impact.
If you want to be successful online, you need to be very clear about what your purpose is. That being said, don’t stop researching the best keywords to optimize your site. This is a giant step towards your success, and you shouldn’t leave anything to chance. Don’t forget, keyword research services are not cheap – you’re paying for valuable information. Take advantage of this fact.