Local SEO has become a big topic in many circles of thought. Local search engine optimization, or SEO for short, is similar to organic SEO in that it’s an intricate process affecting the rankings of a site or a webpage in the unpaid, called “organic” results of a search engine. However, local SEO is a more targeted form of SEO, as it attempts to target clients within a geographical area. This article will discuss local SEO and the different methods used to optimize a site or a page within a small geographic area.
First, we need to look at the methodology. Google Analytics is a free service provided by Google that collects information on user clicks and searches, which is then used by the search engines to determine where the traffic is coming from. This report can be quite useful to understand how certain keywords are being used in the Google search volumes, or the number of searches that have been conducted in the area. With this information, Google proposes certain local, new strategies based on the number of searches conducted in the area.
For instance, in Google Maps you will see a green dot sign next to a business name. If the dot is over a blue dot, Google deems the business name to be more likely searched by a user in the vicinity of that location. Thus, it’s best to optimize content for a keyword phrase that receives high volume searches in the surrounding area. Similarly, for a given location, Google suggests that the keyword or phrase “Somerset, NJ” should be optimized for that location because it has a high volume of searches within that vicinity. A similar approach is followed for a given region such as the UK.
As we have seen, Local SEO is not just about implementing strategies that make content visible. In most cases, the approach is about creating user-engaged and content-relevant pages for local searches. Google emphasizes that in optimizing a site for local searches, one should always keep in mind that a user looking for a service or product in your locality might not be looking for you at all! Thus, your page must be optimized for local searches and cater to the searcher’s needs. You should provide information that is relevant and up-to-date.
This is where local seo strategies begin to get a little tricky because if you provide factual information in your website or blog, but you do not make people search for that information locally (for example, if you publish a news article on your main site), you might lose out on potential customers. The solution to this problem is to make sure that your blog or website is constantly being updated with new and fresh content. Make sure you submit articles regularly and check them for any grammatical or spelling errors. Make sure you also submit them to article directories so that people search for them online using various popular search engines.
When optimizing for local SEO in the UK, you should remember that your meta tags, title and images should not be ambiguous. Instead, they should provide clear targeting of keywords. For instance, if you want to optimize for “bicycle”, you can put the keywords there and ensure that they are properly sprinkled throughout the body of the text. Meta keywords are important when it comes to optimizing a website for local use because keywords are one of the main factors used by Google to rank sites in its index.
In addition, to optimize for local seo, you have to build link building profiles to boost your search engine ranking. There are many ways to build link building profiles and to do them effectively, you should hire professional SEO companies who offer expert link building services. Remember that the more links you have, the higher your site will rank in Google. Moreover, if you have enough and relevant content, Google will consider you as an authority site and will give you higher rankings as well. Thus, if you want to get ranked for more competitive keywords, you need to develop link building profiles which include relevant keywords and make sure they are sprinkled throughout the content.
Meta schemas are important when optimizing for local SEO. These are simply defined as HTML tags, which describe the internal structure of your site. The most common format used by SEO companies is the schema markup which is very flexible and can be customized according to your site’s needs. On the other hand, Google recommends using the Original Schema markup which is much more structured and is highly optimized for local SEO purposes. To get the best results, both SEO companies have to use original schema markup and integrate it with local landing pages.