Local search engine optimization, sometimes called local SEO, is a relatively new concept in internet marketing. Local search engine optimization is much like organic SEO in that it also is an automated process impacting the visibility of an individual site or a single web page within a specific search engine’s paid results, frequently referred to as “organic”, “paid” or “indirect” results. The major difference between the two, however, centers around the fact that organic search results are determined by various factors, such as the relevancy of the keywords on a particular site, the popularity of sites linking to a particular site, and the total amount of time the top keywords on a given page have spent on the rankings. These algorithms are constantly changing and improving. As a result, organic search results are not always true to what searchers are looking for, which can lead to lower click-through rates for advertisements.
Organic search engines have long since been considered the most effective means of positioning a site or page on the search engine results page. The reason behind this is that searchers are usually looking for a site that will help them solve a problem, find the answer to something, or solve a problem. They want a solution to their current problem or unanswered questions and are not necessarily looking for instant gratification. For example, a searcher might type in “how do I save my marriage” into the search bar and be met with a list of answers. However, if the answers provided are related, one could argue that they are not truly solving their problem but merely jumping through a number of different doors to get there.
Local SEO is just the opposite of organic SEO. Natural search engines are used more often by smaller businesses and individuals because they are not large corporations with many thousands of dollars to spend on advertising. Because of this, mistakes made on a national level can have a significant impact on ranking and placement, especially when a business has a large amount of local traffic. This is why it is so important to avoid these common mistakes from the very start.
One of the biggest mistakes that many local SEO companies make is using poor maps or incorrect map information. When someone searches for something on a search engine such as Google, Bing, Yahoo! or even on their mobile device, they expect to see the map of where the person is located at the top of the search results or near the top of the first page of results. This is what people are expecting and it can lead to confusion if a map is not included with the local seo package.
Some smaller businesses make the mistake of thinking that search engines are completely ignoring local rankings and map placements. This is simply untrue. Search engines are working with businesses all over the world to provide the best user experience possible. When a person types in the search phrase they are interested in, it is the business’s responsibility to provide accurate and up-to-date information so they can provide the most relevant results possible to the customers they serve.
There are several reasons why small or locally owned businesses have an edge over businesses with national brands or larger marketing budgets. First, many local businesses are actually one person or even just one family. They don’t have a mass amount of employees working for them. The SEO package that the larger company receives is usually paid for in part by the ad revenue that the business earns and not through the hard work and dedication of the employees themselves. Therefore, they have more opportunities to cut corners and make sure that they get the most value for their advertising dollars.
Even though you can do a great deal of local SEO yourself, there are times when it makes sense to have the assistance of a professional SEO firm. Some common reasons for this include creating Google XML Sitemaps, optimizing your site content on other sites and publishing Google Maps. You may be able to accomplish some of these tasks on your own without the help of professionals, but it’s not a good idea to take chances. The safest bet is to find a company who provides structured data and local rankings.
While you may be tempted to ignore negative reviews on the internet, they can really hurt your efforts. For example, if a customer leaves a review that is very negative and tells you about a negative experience they had while shopping at your store, you will want to make sure to address the problem right away. Even if the negative reviews come from someone with knowledge about your business, you want to make sure to address their concerns. In addition to addressing any issues with negative reviews, you should also consider ways to improve customer service, such as giving them contact information in case there are questions or concerns they need to ask after visiting your store.