Mistakes to Avoid When Hiring a Website Audit Service
Website audit is an essential step when beginning to build or expand your online presence. While it is important to find and employ qualified website developers, it is equally important to perform all of your own website audits to detect and correct potential website problems before they compromise your online presence and customer loyalty. Many companies make the mistake of assuming they can perform all website checks themselves, but this is an expensive mistake. Website auditors who specialize in website content security and testing to understand how important it is to thoroughly and accurately perform website audits.
By exposing hidden issues beforehand, a website audit service can save your business thousands of dollars on unnecessary coding costs and increased SEO costs. Many website developers and designers did not initially design and develop the site-checker, they eventually found themselves using after a few years of tweaking WordPress sites. Many of these new experts were inexperienced, had never written code, or did not have the SEO experience to properly optimize their code. Instead, they spent countless hours fine-tuning the code that resulted in back links, excessive page loads, missing links, and poor user experience. A good seo audit service will identify all of these issues early on in the process, giving you time to plan for the changes and prepare SEO strategies accordingly.
Building a quality SEO campaign is often the most difficult task for any small business website needs. Many small businesses mistakenly believe that the best SEO practices apply to well-written content that gets plenty of back links and is featured on major search engines like Google and Yahoo. This is simply not true. Search engine optimization applies to anything you place on your website, including images, video, and social media. Having the right content and keywords is just the first step in optimizing your website. Your new service should go over every aspect of your website, identifying all potential threats to your online presence, and plan strategies to keep them from impacting your rankings.
When small businesses hire website audit services, the goal is to discover the exact problem areas of your site, and then work to resolve them. This can be accomplished in several ways. For example, if you want to increase the amount of inbound links to your site, you could build an informative blog around a particular topic. You could also run relevant keyword searches and analyze the results to determine which keywords would rank highly for your selected key phrases.
Once you know what content is working, and what content is not working, you should create action points for your SEO team to follow. After all, if you do not provide guidance, your efforts will be fruitless. One of the most common mistakes made by small businesses when it comes to SEO is waiting too long to begin implementing solutions. Instead, you should implement solutions as soon as you notice a problem, so that your target audience can see the changes.
Another mistake small business owners make when hiring a website audit service is assuming that the consultant will provide them with a comprehensive SEO report. While the report may contain important information on optimization strategy, the final recommendations will depend largely on your overall strategy. For instance, if you are focusing on improving your social media presence, you will likely want to include recommendations about how to obtain increased online exposure through social media platforms, as well as developing new keywords for each platform.
When you hire a website audit service, it is also important to pay attention to the frequency and nature of updates provided to your site. Ideally, you want to have at least one major update per year, but this might not be practical for your business. In addition, you should receive at least two major updates per year, as well as at least two supplemental updates. The best sales platforms provide regular reports that will provide you with both an overview of how your SEO strategies are performing, as well as details about the implementation of those strategies. For example, you might be provided with data regarding the number of visitors to your site, the number of pages that downloaded content, and the average time spent on each page. If you want to improve your online marketing strategy, it is important to learn which of your strategies are performing poorly and which ones are working.
Finally, you should always take the suggestions you are given in the audit section seriously. Remember that your consultant is working with a variety of different business clients, some of which will be competitors. You should receive honest feedback from these other business clients, as well as feedback from the consultant herself. Even if you do not have a specific plan at this point, it is important to follow the recommendations in your website audit report closely. By doing so, you will be able to create a long-term plan that successfully targets your most successful customers and provides the strongest support for your search engine rankings.