On Page SEO and Off Page SEO

On Page SEO is a relatively new term in the field of online marketing. Search engine optimization is the procedure of enhancing the quantity and quality of site visitors to a web site or a blog from search engines like Google. SEO aims at increasing the search engine visibility and page rank for the particular site, by changing and improving the site’s on page attributes like content, usability, and appearance. SEO also targets unpaid visitors rather than paying visitors or direct traffic.

On Page SEO

On page SEO can be broadly divided into two main categories: on-page and off-page optimization. On-page optimization refers to optimizing the internal pages of a site. It includes meta tags, keywords, HTML coding, titles, and HTML text. Off-page optimization refers to optimizing websites that are not run by web servers. This can include forum postings, guestbooks, blog posting, guest uploads, images, RSS feeds, and so on.

SEO techniques are classified into two main groups: Search Engine Optimization (SEO) and Pay per Click (PPC). Among these, on-page SEO is the most important as it determines how well a particular site ranks in search engines for a given keyword or keyphrase. The major components of on-page seo are proper keyword analysis, title optimization, and content optimization.

The importance of on-page optimization can be gauged from the fact that many websites have not been able to achieve success with on-page SEO. It has been observed that even though webmasters pay a great deal of attention to the overall design and layout of the sites, very little effort is made to verify and tweak the search algorithms. Hence, the result is that many websites suffer from poor search engine rankings. The major reason for this is that the search algorithm used by the search engines to classify a site is often not able to identify the existence of on-page optimization efforts.

On Page SEO refers to the number of times that an on-page optimization technique is used to improve a website’s search rankings. The major component of on-page SEO is proper keyword analysis. In this regard, the main keywords or keyphrases that will be used in generating keyword-rich content will be selected. A good number of tools and software are available that make this job quite simple for the user. On page seo also involves the creation of high-quality content. This content should be written using appropriate keywords or keyphrases and must incorporate keywords and key phrases that are frequently used by searchers in the various search engines.

On-page SEO includes a variety of other tasks such as optimizing image and video content, writing effective Meta descriptions and titles, generating web page titles based on certain keywords, and so forth. In order to maximize on the effectiveness of on-page optimization efforts, it is important for web owners to create as many links from other reputable websites. For example, if a user finds a particular product in the Meta description and title, he may click on it or at least look at it. In this case, another website with a high page rank can direct the user to the page where the valuable information can be found. In short, the number of incoming links is a major factor in determining search engine ranking.

On-page optimization efforts need not be entirely directed at on-page SEO. Because the major task of Search Engine Optimization is to increase website traffic, it is often beneficial to build internal links to important websites. Internal linking is particularly useful for improving the visibility of particular products or services. For example, if a user finds a particular product on the Home page of Google, but finds the same item offered on the About page, he may click on the About link to learn more about the manufacturer, and thus internal links to related websites may help increase the ranking of the manufacturer’s site in the SERPs.

As the importance of on-page seo efforts like building links, internal linking, and off page SEO increases, so too will the importance of using primary keywords. Many companies that offer SEO services also offer keyword research tools. Keyword research tools are especially helpful for identifying which keywords are the most important to driving traffic, and then using those keywords as primary keywords in on-page and off-page SEO. The primary keywords identified by the tools should be used in titles, descriptions, and tags, and any links that benefit the site should be included in the site map.