On Page SEO is one of the most important aspects of a successful marketing strategy. Search engine optimization is basically the process of enhancing the volume and quality of site visitors to a site or a particular web page by search engines like Google, Yahoo! etc. SEO targets mostly unpaid visitors rather than paid or direct traffic.
Search engines algorithm has made it mandatory that the content of a website be carefully selected by marketers so that it appears at the top of the rankings lists of major search engines like Google. Content which carries relevant keywords and is updated often is ideal for appearing at the top of the listing’s list of search engines like Google, Bing etc. This results in increased on-page visibility of the website and the consequent increase in targeted website traffic and hence profits. Also Search Engine Optimization helps webmasters to remove undesirable links and other irrelevant elements from their websites.
On-page search engine optimization can be done in different ways. One of the common methods includes using meta tags, title tags, keywords rich in keywords etc. Another common method is the use of site maps. Keyword rich keywords and descriptions play a critical role while building backlinks and getting better SERP (search engine result page) ranking. The use of keywords rich in keyword tags and title tags is also beneficial for building better backlinks and better SERP ranking.
On-page SEO is done by using proper keyword density in all content on a website. The content must contain specific keywords in a strategic place. Keyword density is a crucial factor, while search engines are ranking a site. It is recommended that a minimum of 95% of keyword density should be used on the off-page seo aspect of the website.
One of the major benefits of On-page search engine optimization is that it makes your website user-friendly. If a customer or visitor of your site searches for a particular keyword, then the search engines will display the most relevant results. If this happens, more people will visit your site or may make a purchase via the links provided on the site. Thus you will get a higher ranking from the search engines.
On Page SEO is quite similar to off-page SEO. On-page SEO mainly deals with internal linking of the particular page in your website to other pages of your website. There are two main types of internal linking – internal link and external link. Internal link refers to web pages that have internal hyperlink to another page. On the other hand external link is a web page which has a hyperlink leading to another web page.
On-page search engine optimization depends a lot on the selection of appropriate keywords. It starts with the selection of appropriate keywords that have high search engine visibility. Keywords should relate to the products and service offerings of the company. The company should select appropriate keywords so that it is easier to attain the desired results from the search engines in the long run.
The on-page search engine algorithms determine the rankings of websites on the basis of the links of these websites. The on-page SEO techniques such as creating high quality and relevant content articles, arranging the keywords in a relevant manner etc are very important for achieving good rankings. A major challenge comes up when there are too many websites on the same niche. In such cases, it becomes extremely difficult to keep track of all the changes that may be required to be made on each site. Hence it is advisable to have only a few websites rather than several.