Competitor research is one of the most important parts of running a successful online business. It can be difficult to find out exactly what your competition is doing right and what they are doing wrong, but it’s crucial for you to have this information so that you can improve and continue to do well in the market. Here are a few tips to help you get started with your competitor research.
The first thing you need to do is find out what search engines your competitors are using to find their leads. You can do this by going to Google and typing in the keyword you are going to be doing competitor research on and see what pops up. This is a great way to see what the search engines are picking as the best engines for you to use to reach out to the people who are looking for your products and services.
Once you know which search engines are used by your competitors, you can then go to Google and type in the name of the competitor and see what pops up. Look for the page that has a link to a landing page that gives out information about the competitor. See if there is information on that page that really gives you insight on how to help them. Maybe they need help with a certain aspect of the business or maybe there is an affordable or free service that you could offer that would help them.
For more detailed information on your competitors’ research you can take the time to go to their website and take a look at it. This can give you some very valuable information that will be able to help you make adjustments that would make a big difference. Remember, your competitors are after you just like you are after them.
The next step in competitor research is to look at some of your competitors websites. Make sure to compare it to yours and see how similar it is to what they are doing. Also, make sure to look at their main content and how they have arranged it.
Your competitor could be doing things differently than you do and this is something that you need to keep in mind. So much depends on the competition and it really doesn’t matter what the difference is. What matters is that you are both making the same amount of money and making the same amount of traffic to your site.
The next step in competitor research is to talk to your competitors. Talk to someone who knows them well to get the real picture. Find out why they did what they did and see if you can modify it so that it is easier for them to do.
One of the most important things you can do when you are performing competitor research is to keep your ears open. Don’t be afraid to ask questions. This will keep you from spending a lot of time on something that doesn’t matter to you.
The last step in competitor research is to analyze your competitor in terms of their websites. Go into each website and see what’s there. There is a lot that can be done and you need to see what your competitors are doing with their websites.
Other than these simple steps you should do for yourself, you shouldn’t have to pay to perform your own competitor research. Some of the research is free. But even if you can’t do all of the research, you can do some of it and still make a profit.
The process of performing competitor research is a competitive process and you have to come up with a way to make it profitable for you. You have to have an eye on your competitors and keep them in your focus.