SEO audits are done on a regular basis by web site owners and site operators to keep a track of the overall performance of their web sites. In order to get better ranking in search engine results, every web site needs to undergo an SEO audit. This helps them to gain a deeper insight into how their web sites function and whether there are any weaknesses that need to be rectified. In addition, it also gives them an idea about the changes that need to be made in order to improve their ranking in search engines. While undertaking an SEO audit, the following points must be kept in mind:
All the SEO audits carried out are dedicated to improving the quality of content on the web sites. In addition to this, the overall website design and its appearance are also taken into consideration. The SEO audit services take approximately thirty days to complete. Full SEO audit service usually takes approximately 45 days to get the complete report and the web site’s progress.
Search engine optimization audits include a wide variety of tasks that aim at checking for any error pages and other blacklisted areas. These error pages are important because they can potentially affect the rank of a website in search engines. Therefore, these audits verify the existence and non-existence of these error pages.
In addition, on-page audit process also aims at checking for broken hyperlinks, missing Cascading Styles Sheets (CSS) files, incorrect header tags, missing alt tags, blank page title texts, wrong web page titles and so on. By fixing these problems, you can enhance your web site’s ranking in search engines. On-page audit helps to maintain the original design of the web site. It also improves the linking structure between the internal and external links.
Title tags and meta tags play a major role in improving the ranking of your web site. SEO audits to make sure that these two important factors are not miss-spelt. It also checks for blank titles and empty tags. Errors in title tags can lead to loss of ranking. However, SEO firms offer title tag correction as part of their services.
Keyword research is another task included in SEO audit services. This is an important process to identify the right keywords to be used for your web pages. This is done by conducting research using different keyword tools. In order to make it easier for people to locate your site, a page-level analysis is also performed. This helps to determine the importance of each keyword in your content.
The on-page audit process also includes creating Meta tags and keywords lists. This helps to determine which keywords work best in your web content. Based on the on-page results, you are then assigned an organic traffic score. Organic traffic often turns out to be more profitable than PPC. Therefore, the on-page audit helps to identify the on-page factors that affect organic traffic and convert them into PPC or paid clicks.
SEO audits conducted by various SEO firms concentrate mainly on optimizing images. They also improve the internal linking structure of the company, link popularity of the main keywords, page optimization, website designing and development and the keyword density of the content. All these tasks help to improve the ranking of your site in search engines.
A thorough Technical audit is conducted to identify problems in the website architecture, keyword analysis, content quality analysis, link building, site navigation and usability, code base management and site promotion. It includes the review of page-level design, code coverage and coding, links, image meta tags, user experience definition, site navigation and usability. The audit also checks for cross-browser compatibility. audits are generally performed for top ranking keywords, niche and long tail keywords, competitor analysis and competitor strategy implementation. All of these tasks ensure improved SEO targeting, better page rank, high page conversion and increased traffic.
Many companies prefer to outsource SEO audits to ensure a thorough and reliable analysis of the website’s progress. Outsourcing helps to save valuable time for the company and the results are delivered in a timely manner. The audit process is customized to meet the requirements of the client company. This helps to reduce the overall cost incurred for the project. For a successful SEO audit, the complete information on the site is studied and an optimized design is created basing on the specific requirements of the client.
The technical audit services include reviewing and analyzing the site’s architecture, functionality, content quality and website navigation. These steps help in assigning a proper page-level score, identifying problem areas and improving them, as well as improving the overall site’s performance. Keyword analysis is important for a site to perform well in search engine ranking. This process identifies the best and most effective keywords to be used for a particular page. The audit services also review the content and determine its suitability to achieve a high page ranking. This ensures a high return on investment from the site.