In SEO Competitive Analysis, you will be presented with two lists: the top 10 list of the most searched keywords by visitors, and the bottom ten list of keywords that the top ten sites have optimized for. Now that you have your list, you can begin your analysis by determining which keywords your competitors are optimizing for.
SEO Competitive Analysis – Step One. At this point in your SEO Competitive Analysis, you have determined which keywords are your keyword competition. Now you will play detective to analyze the top five top-ranking sites and try to find what they are optimizing for. This is where you will need to do some keyword research. Here is what to check for when doing SEO competitive analysis for the top ten best-performing keywords:
Keyword: What do the top keywords that the top five sites have optimized for mean? Do they stand for something that you are trying to achieve or do they tell the visitor exactly what it is that you’re offering? How can you tell whether keywords on their pages stand for something useful to your business or not? Is it important that the website owner has an in-depth knowledge about his/her keywords or is it only good enough to optimize for the top few keywords that are commonly searched? It is also important that the keyword that you choose stands out from the rest and is unique to you or your business.
SEO Competitive Analysis – Step Two. Now that you have identified the top keywords, it is time to look at how they are being used by visitors to those top sites.
Site’s Content: How well does the keyword stand out in the page’s content? What is the relationship between the keyword in the search results and its presence on the page? Does the keyword sound relevant to the page’s content? Does it fit naturally in the page?
Page’s Design: Does the site’s design support the use of the keyword? Does it seem logical that the page’s design supports the use of the keyword?
Page’s Relevancy: Is the page’s relevancy the same as that of the keyword? Or does it seem like a different page? Is the page a duplicate?
In conclusion, in order to understand what your competitors are doing, make sure to pay attention to their pages. Pay attention to how they design and optimize for those keywords. Check if it makes sense for your site to use those keywords. The keywords they are using will be a great indication of how your site should be optimized.
SEO Competitive Analysis – Step Three. In your analysis of your competitors’ optimization, find out which keywords are most important to their businesses. Find out if they are using them effectively or not.
Keywords: How important are keywords to your business? Are they the most important factors determining whether a visitor is able to get to your site? Do you have to do anything to get people to your site through those keywords?
Website’s Usability: Is the site’s usability important to your business? Is it vital to your website that potential visitors can find it easily? Or is it more important that the website gets the traffic it needs?
Website Design: Is the design of the site relevant to its purpose? Does the site have the correct content and navigation features?
Website’s Relevancy: Is the website’s relevance related to what it claims to offer? If it is not, do you need to do anything to make it relevant to your business? Or should you focus on improving your site’s relevancy to your target audience?