SEO Competitive Analysis For Best Results
If you’re interested in improving your search engine optimization, the process of SEO competitive analysis should be one of your top priorities. It involves the collection of data that will tell you what works for your business and what doesn’t when it comes to optimizing your website. Many businesses don’t even take the time to think about this process, but by doing so, they may be missing out on a significant source of Internet marketing information. Competition in the world of Internet marketing can be fierce, but with the right information, you can take advantage of this to help you succeed.
A thorough SEO competitive analysis should involve the gathering of data regarding the strategies, techniques and campaigns being used by your competitors. This includes data on the amount of time they spend working on SEO, the number of backlinks they have and the cost per click. These are all useful factors that can help you see which strategies are working for your business and which ones are not. The end result of these analyses can help you determine what changes to make on your part or what changes your competitors are making. If you do nothing, you could find yourself slipping into the competition.
You need to think about each aspect of your business carefully when you conduct an SEO competitive analysis. Start by collecting as much data as you can. Talk to your competitor and see what keywords they use to drive traffic to their site. You’ll probably discover that some of your keywords are actually used by your competitor.
Once you have this information, you can start to do some keyword research of your own. The objective here is to figure out what keywords your competitors are using and how effective those keywords are. This is called “competitor analysis” and it is pretty easy to do. All you really need to do is to visit Google and type in a few keywords related to your product or service and see which ones are getting a lot of traffic. You can then use those same keywords in an effort to improve on the results of your competitors are getting.
The next step in your SEO competitive analysis should be creating a short action plan. Your action plan should include what you will be doing to optimize your website for the particular keywords that are ranking well for your product or service. You should also take the time to investigate and find out what the current rankings for those same keywords are. You want to stay right on top of the game.
You don’t necessarily need to know everything that is happening in your industry. You just need to know enough to make smart decisions based on what you have seen. If you don’t want to take the time to conduct your own competitive SEO analysis, you might want to consider outsourcing this task. There are a number of companies online that offer keyword research and analysis services at very affordable rates.
A good SEO competitive analysis should show you how you are losing money and which keywords you should be focusing on rather than paying to compete with a competitor who is getting more traffic than you are. It should also show you which keywords are bringing in the most traffic to your site and which ones you should be dropping. You will find that focusing on high quality keywords that bring you targeted traffic over a long term period will help you create a sustainable amount of income over time.
There is another part of an SEO competitive analysis that you should look into, which is the amount of search engine traffic being delivered to your sites by your competitors as well as other third-party websites that are targeting the exact same keywords you are. A low search engine market share means that you are getting a lot of traffic to your site but most of it is coming from websites that are not directly related to yours. These other sites could be getting a lot of traffic based on keywords that are not relevant to yours, but they are targeting the right market segment. If their market share is low too, then you could end up losing out on a lot of possible profits. In order to make sure that you don’t lose out on targeted profits you need to be targeting your SEO strictly based on keywords that are related to the content on your pages.