SEO Competitive Analysis – What it Actually Involves
SEO Competitive Analysis is vital for any internet marketer or business owner. This simply means that you have to know how other people are optimizing their websites so that you can do the same. What this analysis will show you is exactly what works and what doesn’t in your niche. By analyzing how other internet marketers are doing, you will be able to build on your strengths and make necessary changes. However, it is also very important for you to be able to spot your weaknesses, too. If you aren’t aware of what is working and what isn’t, you won’t know what needs to be changed about your website.
The first step to take when beginning your SEO Competitive Analysis is to look at your competition. This includes looking at your search engines, such as Google, Yahoo!, and MSN, as well as your social media sites, such as Facebook and Twitter. The reason for doing this is simple: search engines and social media sites are some of the most important factors in your website’s rankings. The longer the times you have been in business, the more traffic you will have coming to your site. Therefore, it only makes sense to look at what your competition is doing to increase their ranking, right?
What you’ll find in an SEO Competitive Analysis is that not everything works for every company. Some companies focus on keywords and backlinks, while others focus on domains and their performance. So, how do you know which ones to attack and which ones to ignore? Well, the answer is simple: you have to analyze each area separately. Instead of trying to guess what keywords and backlinks are working, you can rather analyze each component separately so you can then build your strategy around each component. In short, instead of trying to figure out what keywords are best for your page, you should be trying to figure out what domain and page factors work for your competitors.
Now, of course, there are many things that we cannot do when we analyze our competition. For instance, we cannot try to figure out what keywords are best for a particular industry. However, with an SEO Competitive Analysis, you’ll find that there are some industries that actually lend themselves quite well to keyword research. Therefore, this is an important step when you’re doing your competitive analysis.
Let’s take a look at what an SEO Competitive Analysis can tell you about competitor websites. First, it’s important to note that if you are analyzing your competitor’s pages, you must not only analyze the keywords they used, but the anchor text they used as well. This is because some anchor text may still be relevant even though the keyword has been used a thousand times. However, most SEO experts will advise against looking at the domain name or URL. So, how can you tell which of your competitors’ pages are getting the most organic traffic?
The answer is in the organic search results. If you notice that a few of your competitors are getting a lot of organic traffic while your site is sitting idle, chances are that their pages are optimized for your niche. In fact, there are some niche search engines that allow you to see exactly which of your competitors are getting hits based on their keywords. Look for sites like Open Directory and Technorati to help you out. These sites will list the top 10 sites by most traffic (not just the number of hits, but also the organic searches) for each of the top keywords.
Now that you have an idea of which sites are getting the most organic traffic, you need to be able to understand why they are getting the traffic. For instance, if you analyze keyword insights on sites like Technorati, you’ll notice that most of the rankings are coming from the more competitive niches. If you place your optimization efforts on industries related to these Niches, you’ll find that it’s a lot easier to rank high in the search engines. This is what you need to focus on in your competitive analysis.
Analyzing the competition is an important part of learning how to rank well with the major search engines. However, a good competitive SEO analyst also needs to analyze the competition as well. To do this, you must first identify the best keywords associated with your niche. Once you have these keywords, you’ll want to analyze the competition for each of these keywords. By analyzing the competition for the keywords that you’ve identified, you’ll be better prepared to put in the work necessary to rank highly for them.