There are several parts to SEO competitive analysis. Part of the analytical process is to map out the various objectives that are relevant to a particular website or organization. The process is designed to set targets and benchmarks.
The objective is not always how to improve your rankings but rather to determine how best to position your website in the search engine results pages. Of course, this is also the first step toward increasing revenue from the sale of your products or services, as well as getting new business.
The analytical exercise of SEO competitive analysis can be complicated, if you don’t go about it the right way. In fact, the first steps of strategic planning are often considered off limits until all the objectives have been put into place.
To understand why a competitive analysis is so important, we must begin by discussing how search engines pick the best possible results for visitors to your website. As we have discussed in previous articles, Google searches different combinations of terms on a regular basis. The purpose of the queries is to provide relevant information to a user, for example; “where do I live”what is my birth date?”
The main factors used by search engines in determining these keywords are the relevance of the words in the query (which search engines consider is how natural it is), the popularity of the word in the selected areas, the popularity of related sites, and the type of keyword used. If you’re familiar with the workings of Google, the website addresses in a query may well contain phrases like “online auctions”, “online sports betting”, or “free travel”.
When these keywords are entered into a search engine’s search box, Google uses these criteria to determine which site has the most relevant content based on their position in the results. If there are too many searches on your name, or your site contains terms that are fairly common in the local area, your content will be removed from the results list.
These new rankings are calculated using a combination of page rank, quality score, and domain authority. Page rank determines how much traffic your website receives.
These are also determined by the number of links pointing to your site from related websites, from the links that are linked to from your site, and from other websites that contain your keyword in their titles. Domain authority is a tool used by Google to determine the credibility of a website, as well as the relevance of your website to local searches.
To determine these factors and to help in the SEO competitive analysis, one company developed an SEO model. It has been used to produce SEO competitive analysis tools for many years.
The model focuses on how much Google, Microsoft, Yahoo, AOL, Lycos, and other search engines value your web page. In other words, it examines the actual content of your site and the traffic that comes to it.
One of the main things to keep in mind about SEO competitive analysis is that it will generally take two years for your website to fully realize the benefits of any given SEO system. If you’re a website owner who is trying to improve rankings, or who has built a brand, there are several ways to create value to a website and at the same time improve the rankings of your site.