What exactly is an SEO Competitive Analysis? SEO competitive analysis entails researching all the various aspects of your SEO opponents, such as their content, keywords, links, and so forth in order to optimize the most effective aspects of those tactics in your own SEO approach. Rather than guessing at what keywords to target, analyzing what your competitors are doing, or content to produce, you could instead study what has already been working for others and build on that success. If you do it right, you should find that you have a significantly better SEO tactic that their own, and one that is working for your specific needs. Here is how to do this, in the simplest way possible.
There are several tools available online to examine your SEO competition. One of the easiest, and also one of the quickest, is to use Google’s Keyword Tool. This tool allows you to research keyword competition for various terms. By entering a search term, you will get a list of terms and their relative searches. You can then determine what your SEO competition is doing and adjust your own tactics accordingly. A good example of using Google’s Keyword Tool is as follows:
By typing in a search term like “SEO competitive analysis” into the Google Keyword Tool, you should get a list of various search results. Click on each result, and look at the backlinks, PR, PageRank, Alexa Traffic Rank, and other factors. Use all of this information to formulate a strategy to improve upon your competitors’ strategy, in any way you see fit. And by combining your competitor analysis with a solid SEO optimization strategy, you should be able to rank highly enough on Google to make real money.
Another great way to analyze your SEO position is by looking at rankings from Alexa, Google Webmaster Tools, and other tools. These tools are designed to allow you to see how your competitors are ranked in various categories, such as the number of pages that they have optimized for, their WebPages ranked per category, their tags, links, and so on. They will also tell you what keywords they are optimizing for, and what keywords they are leaving out. This information can give you valuable insights into your SEO strategy, which you should use to make changes in order to maximize your chance of achieving high rank success on Google.
The final and arguably most important step is to look at your direct competitors. You will want to identify how many pages they have optimized for, as well as how many pages link to them. Looking at your direct competitors, especially in regards to their rank, can give you a great deal of insight into what changes you should make on your part to achieve success on Google. You will want to analyze these areas closely, because a slight difference in one of them can result in you getting much higher rank than otherwise.
Keyword competition analysis tools are available to help you determine which keywords are being optimized for, which keywords your competitors are optimizing for, and which keywords they’re pages are optimized for as well. It is easy to lose sight of this all-important keyword part of your SEO strategy, so it is important to be very methodical about making sure that your competitor analysis tools reflect all of the data that you have. This is especially true of Google, who takes the keywords that enter into its algorithms very seriously. In fact, Google gives its searchers a personalized experience when they are looking for specific information. Google provides searchers with instant access to its major search engine results page and gives them the option of selecting the kind of information they would like to see.
The fourth and final tip for effective competitive analysis is to identify backlinks to your website. One of the main differences between SEO strategies is that some work more to get you higher rankings on Google and others to work more to get you backlinks. Backlinks are valuable for any SEO strategy, but they are especially important for a site that wants to get a high Google ranking. Google works hard to provide relevant links and will punish those websites that go overboard with backlinks without providing good content. So if you are able to get back links from quality websites, this will go a long way toward giving your site higher ranking. However, there is only one tip that I can give you about backlinks and that is that you should always use them to your maximum potential.
The above tips are the most important parts of competitive analysis. If you follow them consistently, you will be able to maximize the value of all the time and effort that you put into optimizing your site. But remember, if you are unable to analyze the competition in depth, then you should not rely on the information that you gather to optimize your site. The next time you want to optimize your site for the competitive keywords that you need to compete with, use one of the many tools that I have mentioned in this article to analyze the competition for you.