Social Media Strategy For Beginners
Keyword research is a process many search engine marketers use to locate and study search terms that users enter into various search engines when searching for products, services or just general information. For example, when you are surfing the web to buy a product or service you will most likely type in some sort of product or service keywords to get the results you want. Your website is optimized for these keywords and the keywords are placed within your site content. This is what we call keyword research.
In order to make money from your website or blog you must realize the importance of keyword research. You must have a clear understanding of what it is for those who do it for a living. Without the ability to rank for targeted keyphrases you will not achieve the intent and rank at the top of the major search engines such as Google, Yahoo and MSN.
Keyword research does not consist of just keyword density but actually includes the ability to determine if a particular keyphrase is ready to be used by a customer. For example if you are writing a blog post about cooking with gas appliances then you need to decide if you are targeting local clients. Maybe you are considering keywords like ovens, range, crock pots and so on. Perhaps you are looking at cooking for a large group of people in a corporate setting. Your keyword research should target keywords related to the intent of your blog post rather than concentrating on keywords that will produce page views.
In order to rank for multiple keywords, you need to determine the optimum number of searches needed to bring you the best possible conversion rate. In many cases the optimum number is far less than the number of searches performed, which is why research is so important when trying to create content. The secret is in knowing which words are the best. We have all heard of back-links, and this is where it all starts. The more links you have pointing to your website the higher your page rankings will be.
A good keyword research tool will allow you to enter the search terms or phrases you want to rank for and it will provide you with reports showing you how many other websites are targeting those same search terms. You will want to go down the list to find those sites that are targeting the exact keywords you are targeting. It will then show you their ranking and the number of times they receive traffic. This gives you a great indication as to how effective it is to have a link from them. Once you know the best way to approach page ranking you can start implementing strategies to boost your rankings.
Research shows that people do not use all of the words they think they might. If you think that a term may be useful, you should try to include it. If you are searching for “how to cook a hamburger,” you would probably be better off searching for” Hamburger recipes”, or “tips on how to cook a hamburger” or “How to cook a really tasty hamburger”. If your goal is to target the intent of the searcher you will do well with the latter keyword. On the other hand, if you are trying to target a specific group of users you will want to focus your efforts on that group. This is where a good keyword research tool can help.
With the intent behind the keyword strategy in mind, you can now start working on implementing strategies that will bring visitors to your website. The biggest mistake that many internet marketers make is that they get too involved in building a network of friends on social media. In the grand scheme of things, it is not really necessary to have hundreds of friends on social media. I have seen some really amazing results using just Twitter and Facebook.
Social media is great for getting people to look at what you have to offer but if you are not targeting your audience with your keyword strategy, your efforts may be wasted. I would recommend that you find an affordable keyword research tool and begin implementing your strategy. It is also important to remember that your effort should be duplicated in order to ensure results. You do not want to get so focused on your social media efforts that you completely neglect your search engines and your PPC campaigns.