The Basics of Off Page SEO

On Page SEO is very important as far as search engine marketing is concerned. Search engine optimization is basically the act of enhancing the quantity and quality of site traffic to a site or a particular web page by search engines. SEO targets free traffic instead of paid or direct traffic. Basically, it is not visible but can be measured with the click through rate (CTR). It can also be referred to as the total number of visitors to the site. The aim of on page SEO is to make sure that visitors are targeted and the search engine spiders are able to recognize relevant links.

Off Page SEO is the opposite of on-page SEO. The aim of off-page seo is to improve the visibility of the website and bring in organic traffic, thus make it more visible to search engines and eventually achieve a high ranking for your site. There are two ways of doing this: submission to various directories and promotion on Search Engine Results Pages (SERPs) of major search engines like Google, MSN, and Ask. Usually, it is done on the directory sites since they are generally well-known and receive a lot of traffic, but you should not neglect websites like EzineArticles, Goarticles, press releases and blogs.

On Page SEO is a combination of on-page and off-page SEO techniques. One of the biggest advantages of SEO is that a lot of technical steps are taken care of. For instance, Meta tags are used to tell search engines what the page is about, the keywords used, the titles and other meta information. All of this can be customized by an SEO expert. In addition to that, some webmaster use alt tags to provide additional information.

Besides that, many off-page methods like article marketing, directory submission, forum posting and link building are also used for on-page SEO. All of them will help your site in ranking better in search engines as long as they are performed in an ethical manner. However, one important thing to remember is that you should never spam. On the other hand, On-Page SEO is more beneficial than off-page SEO.

As I already said, On-Page SEO is a combination of various techniques that improve your ranking. Among the important ones are Meta tags, headers, meta descriptions and keywords. A well-optimized Meta Description is essential because it is what a search engine will read to determine what keyword to show in the results; therefore, it needs to be optimized properly. In fact, meta description is one of the most important factors that affect a page rank. An on-page seo checker can check your meta description and if necessary to optimize it.

One important thing to remember when optimizing your Meta Description is to use relevant keywords. If you have to use targeted keywords, make sure that the keywords are in your title. For example, if your site’s main target keywords are “online business solutions” then instead of writing “Online Business Solutions” you should write “Online Business Solutions – SEO Consultant” or “SEO Consultant” etc.

In addition to Meta Description, you should also include internal links. Internal links serve two purposes. First, they help the search engine bots find your site easily; and second internal links give your site a significant boost in the SERP. Most importantly, internal links help in increasing your site’s link popularity. A search engine page checker can easily check and identify all internal links and index it accordingly.

One great way of increasing your off-page SEO is by using a Google page checker tool like Google Page Rank Checker. This tool shows you your Page Rank, the number of inbound links for each page and a summary of the overall quality of each page. To increase your off-page SEO, avoid cramming your website with too many keywords and keyword phrases. As a rule of thumb, only put a maximum of two keywords/phrases on any one web page. You may wish to use off-page SEO software like an On-Page Optimizer to assist you in creating a good off-page SEO plan.