With all the great things that have been accomplished in terms of Internet marketing in the last few years, one of the biggest mistakes most Internet marketers make is relying on poor Local SEO. You should not feel bad if you are a newbie to online marketing as there are many online articles and eBooks that are writing specifically for newbies and new internet marketers to help you.
One of the most important things about local SEO is not trusting the free websites that come up when you type in “local search engine optimization“. Don’t believe me? Well, take a look at your own computer and see what it says as you type in “free local listings”free listings”.
Actually, these two things do not exist! As you can see, free listing sites are nothing but the same stuff that you find on other places online like eBay or Craigslist.
Before getting into the weeds about how to use local SEO to your advantage, I want to explain why this type of SEO isn’t for newbies. This type of local SEO would be more suited for internet marketers who already have established an online presence in the area. If you don’t have a website, a little research on your part can save you a lot of time and aggravation in the future.
If you are in the real estate industry, for example, and have been getting a lot of traffic for free listings in the local area, you could build your own website to begin bringing you a little bit of that traffic. If you still get traffic for free listings on other sites, go ahead and develop your own site with links pointing back to your website.
In doing so, make sure that your site offers the same information as other sites on the Internet. After all, a site that is different than your competition may draw a different kind of visitor.
The idea is to target a local market where your product or service will offer value to the buyer. In fact, a site that serves up information about local events may also have ads for things like florists or limousine services that will provide similar services.
What is nice about Local SEO is that when your visitors to your site want to purchase something, you can post a small ad on your site and list it under the item you are selling. From there, they can click to your product and sign up for your e-mail newsletter.
Another great time to use this type of Local SEO is during a trade show or event. The venue is your product, and it only makes sense to link your site to the event site as well.
Now that you know why local SEO is needed, let’s talk about some other benefits to this type of SEO. There are a lot of free listings on the Internet, so try to remember that you will be competing with free listings on sites like Craigslist and eBay.
By spending some time researching the local area, you can become the one site that people find valuable and will recommend to others. By doing this, you will find that this is the best way to get your site in front of potential buyers and increase your conversions.
With all the great things Local SEO has to offer, it shouldn’t be a surprise to you if you find yourself using it again. Plus, with many tools available, you can make sure that your site is up to date and can show up on Google’s new Local Search.