SEO Competitive Analysis can be done through a variety of methods, but some SEO Experts believes that doing it by hand can help in a big way. You should also have an idea about how you rank your websites in search engines. The following steps will give you tips on how to do it.
SEO Competitive Analysis – Step Three. By now you have found that high-ranking websites are your key keyword competition. Now you will play detective and get a closer look on the sites. Here is what to look for if you do SEO competitive research:
Keyword density: Does the keyword used on the website closely match the keyword or phrase commonly searched by Internet users? This is one of the most important aspects. Try to avoid those keywords which aren’t searched often. It can be quite hard to compete with those websites which are using such common keywords as “free hosting,” “how to grow trees”car insurance”. Always ensure that you use a higher-quality keyword.
Page content: Is the site content rich and full of useful information? It is a must to have an attractive page content. Remember to make sure that the text size is large enough for people to read comfortably. Also, keep in mind that visitors don’t like to see boring pages or sites. Make sure that you include keywords frequently in order to get better ranking in search engines.
Use of meta tags: Some SEO experts believe that it is not necessary to include any SEO Meta Tags in a website. However, they are highly recommended since they can improve the ranking of your website.
Meta tags: Meta tags are HTML tags and can contain important information about a website. Some SEO Experts believes that they can help improve the visibility of your site. They provide the necessary information about a website on the SERPs.
Meta keywords: Meta keywords are terms that are highly searched by Internet users. It is important to include high-quality keywords in your Meta tags, so that you can get more hits from Internet users. For example, it is always good to have “best web design”, “best price”, “best customer service”, “online money transfer “online legal assistance” in your Meta tag, rather than just “online business “best internet service provider.”
Finally, try to include in your website content in a resource box where you provide a link to your website. You can even add a resource box that has the name of the website, a brief description about the website, and a URL.
Don’t forget to make it easy to get in touch with you SEO expert, or someone who can guide you on what SEO techniques you need to implement in order to get better ranking in search engines. If you are not using a professional SEO service, it would still be wise to hire one to do it for you. There are several companies that offer online services to help you out in your SEO task. So, start with a simple SEO analysis.
After determining the keywords and the contents of your website, make sure that the content is rich in keywords. It doesn’t matter if your site is a blog, a directory, a small site, a site selling products, a website selling services, or an online store.
Always keep in mind that a well written SEO articles can help you gain higher ranking in search engines. Use high quality keywords in your articles, but make sure to avoid keyword stuffing.
Make sure that your website is user friendly to make your visitors feel at ease. When you give them a lot of details about your website, they will be able to find your website in search engines easily.
Always remember to update your website often to make it more interesting for visitors. Also, make sure that your website is well structured and includes links from many other sites so that you can easily reach customers.