What exactly is an SEO Competitive Analysis? In a nutshell, SEO Competitive Analysis is the process of researching the link, title, and content of your competitors so as to reverse engineer the most efficient aspects of those tactics into your SEO strategy. What makes SEO Competitive Analysis so critical is that it allows you to see the critical areas that you need to focus on so as to achieve the best possible rankings. This in turn leads to higher conversion rates and ultimately, higher sales.
There are several key factors to keep in mind when conducting an SEO Competitive Analysis. The first and foremost is to determine the competitive keywords that your target market is using. Keyword research is the heart of this process and there are numerous tools and keyword analyzers available online to assist you in your endeavors. The most popular tool available to SEO Experts is the Google Keyword Tool, which allows you to find the top ranking keywords used by your competitors. Other good analytical programs available are Overture Keyword List, Free Traffic Cruncher, and more.
Another important aspect of SEO Competitive Analysis is the creation of competitor analysis reports. These reports will break down each of the above mentioned critical points discussed above. They will show you how your competitors are positioning themselves for success, identify profitable niches to target and deliver highly relevant, high converting content that converts like crazy.
Once you have identified the keywords that you wish to use as a part of your SEO strategy, you can start performing SEO Competitive Analysis on them. One of the first steps to take is to perform a general search for each of your competitor’s main keyword phrases. You should find unique and powerful keywords that are being used by your competitors but are not being optimized for your particular niche. By capitalizing on these universal search terms, you will be able to rank much higher in the SERPs (search engine results pages).
After performing SEO Competitive Analysis on these keywords, you can begin to analyze them within a broader context. For instance, if you discover that all of your competitors are positioning themselves for future growth by targeting competitive niche keywords, but none of them are positioning themselves in a growth niche, you should take this as a sign that they are not focusing on keywords that will bring wealth to their company. The wealth management industry is a trillion dollar a year business that relies on diversification and positioning. By eliminating un-targeted keywords that will result in low sales and minimal ROI, you can increase your chances of earning massive profits by expanding into untapped niches.
Another aspect of SEO Competitive Analysis is to perform an analysis of how your competition is positioned. While it is important to understand how your competitors are positioning themselves for success, it is even more critical to understand how you can improve your positioning position so that you can win in the long run. As the saying goes, a picture is worth a thousand words and an SEO analysis gives you a clear picture of where your business stands today. With this information, you can create new content or re-direct your website to get more traffic and build more relationships with your customers.
Keyword research tools can also be utilized in an SEO Competitive Analysis. There are numerous tools available to help analyze which keywords are bringing traffic and which ones are not. By analyzing these keyword statistics, you can pinpoint which ones are not making it to the top of the search engine results pages and focus your SEO efforts on those keywords. By monitoring the backlinks in your competitors’ websites, you can see whether they are using anchor text links in their posts, which keywords they are using in their SEO articles, and what type of social media accounts they are linking to.
Finally, when it comes to SEO Competitive Analysis, it is important to understand how your competitors are planning to target specific keywords. If you have found a hole in their SEO strategy that can be addressed, by all means, fill the hole. Otherwise, you may find them maneuvering around you with their chosen keywords in an effort to make your business appear irrelevant to them and consequently, not lucrative. Understanding the SEO game plan is essential to succeeding online. So get started with your competitive analysis now!