SEO content writing is web content designed specifically to rank well in search engines (such as Google.) And, more importantly, content written for SEO tends to be highly optimized around a keyword phrase. And when it comes to internet marketing, make no mistake about it: Content IS THE NEW currency. According to HubSpot, companies who regularly publish online content receive 35% more web traffic than those who do not publish anything online.
If you want to rank well in Google, then your site has to have some SEO content. But there’s a certain type of SEO content that works well in the wrong places. This type of SEO content tends to be editorial calendar type content. Editorial calendar content – such as how-to articles or blog posts – tends to rank well in the search engines for a specific keyword, but not necessarily for the entire target audience.
An example would be this: Let’s say you have an ecommerce site. You write an article on your keyword research subject and include links to your home page in your resource box. That’s great, but does it benefit your visitors? Certainly not!
What you should do instead, as suggested by HubSpot, is use SEO content with an editorial focus. For example, rather than repeating the same keyword over, try writing an article on how to care for dog food, or how to grow your own herbs and vegetables. Or how to treat a cold indoors, using natural remedies. Or how to install security cameras, using DIY tools.
There are two ways to approach this, as outlined in detail in the link below. First, consider whether the topic or keyword of your SEO content strategy can be suitable for inclusion in a blog post. This is usually a more technical SEO content strategy, designed to give the search engines a clue about the topic or keywords you are working with. If your blog post is relevant to the topic of your SEO content strategy, then you should include that keyword phrase within your author resource box at the end of each article or blog post.
The other approach is to build long-tail keyword lists through social media. Here’s what I mean. Rather than writing new content around long keyword phrases, maybe you could make some posts on your social media profiles about products and services relevant to your site’s target audience.
But don’t worry if you don’t know how to make new content for your website or blog. Search engine optimization experts suggest writing new posts on your social media profiles in the same keyword theme as your old posts, but with one or two keyword variations. This will help the search engines index your new content and it will make it easier to target your audience. You want the new content to link to your site from the SEO keyword phrase or phrases in your old articles, but from a different angle altogether.
These strategies are useful when you want to get a lot out of SEO content strategy, but remember that there are always trade-offs. Writing new content strategy that works well today might not work as well tomorrow, for example. That is why it is very important to periodically revise your long-form editorial calendar and make any necessary changes to the strategy as necessary. This SEO strategy will serve you well over the long-term, but it will not serve you overnight.
For some SEO writers, the most difficult part about creating a comprehensive content strategy is finding the right words to use. An editorial calendar can help with this by suggesting new words and keyword combinations that you can use as a starting point. Many blog posts still employ SEO long-form strategies, even though they don’t necessarily utilize the entire “SEO” buzzword. You can use your long-form words in your blog posts to make them more SEO-friendly. After all, you want to entice readers to visit your site using the SEO power of your main keyword phrase, not necessarily the word count of each SEO phrase.
In addition to using your SEO long-form strategy throughout your SEO content strategy, you may want to also publish content from your social profiles. Social media shares and comments provide a rich source of backlinks for your SEO efforts. Publishing your social posts and comments in relevant and engaging communities helps you maintain your SEO reputation. Social media shares also give you the chance to reach out to a larger audience than you would without the SEO content strategy in place. If you publish content that isn’t truly reflective of your business interests and goals, search engines will ignore them.
It’s important to be careful not to overdo the use of SEO long-form content when you’re writing blog posts or press releases. Some web surfers will quickly click away if they can’t take all the information in a single column. Keep your SEO short when you’re writing SEO-focused content. Use charts, infographics, and images sparingly and choose your best keywords and keyword phrases wisely within each of your blog posts and SEO press releases. Consistently delivering high-quality SEO content throughout your SEO marketing efforts will not only increase your search engine rankings, but it will also build customer loyalty.